Core Competencies


Image and Corporate Identity analysis

• Brand studies on tactical and strategic brand management
  
• Brand core analysis to determine the success factors and optimisation potential of a brand
  
• Brand expansion studies to evaluate possible line extensions and affiliate new product fields
• Brand positioning studies: Identification of the discriminators and motivational drivers of a brand
  
  

• Input studies on the development of argumentation and communication platforms
  
• Complementary research on communication concept development
  
• Evaluation of initial approaches, within the framework of an iterative process with the client
  
• Advertising pre-tests: Efficient and thorough examination of all forms of advertising media with regard to target conformity and optimisation of impact
  
• Strategic analysis of communication concepts with respect to long-term effects on brand identity and positioning
  
  

Evaluation of marketing-mix elements

• Evaluation of packaging concepts
  
• Product acceptance tests and offer concept evaluations
  
• Evaluation of names, claims, on-pack information etc.
  
• Price sensitivity studies
  
• Optimisation of website
  
  

• Evaluation of new product and service concepts
  
• Input studies on the identification of innovation potential and the development of ideas