Company Profile
Services
Methods
International
Research
Branches of Industry
Contact
Home
Methods and Services
Classic Qualitative Techniques
- Focus groups / group explorations
- Consumer workshops
- Qualitative individual explorations / in-depth interviews
- Qualitative telephone interviews
- Expert interviews
- Business-to-business interviews
Special Techniques
- Sequential Recycling (dynamic-interactive concept development)
- Creative Development (fine tuning of marketing-mix elements)
- Opinion Leader Explorations
- T-Scope Test (analysis of spontaneous perception)
- Consumer Insight Research
Semi-qualitative Methods
- Studio tests, InHall tests
Quantitative Methods
- Quantitative Diagnostic Research
Additional Services:
- Project management, analysis of results and consulting in the case of quantitative surveys
- Marketing consulting
- Desk research