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Research-based Marketing Intelligence


Our Philosophy

Successful marketing demands profound insight into the consumers’ psychology and the market mechanisms respectively. This insight is based on precise, efficient and competent market research. In combination with sociological findings, marketing theories and empirical knowledge, the result is what we call: marketing intelligence








Facts and figures

Line of business
RCG AG supplies well-founded qualitative analysis of all factors relevant for marketing and customer relations

Founded
1994

Form of enterprise
Public limited company, managed by its owners

Owner/management
Franz Haensli, Hans-Ulrich Senn

Number of staff
8 employees (+ freelance employees)

Resources
Own facilities for group discussions and individual explorations in Zurich.
World-wide network of partner institutes for the realisation of qualitative studies

Scientific approach:
Interdisciplinary scientific approach: Psychology, sociology, media effect research, social psychology, semiotics, brand theory

Memberships
QUALIS INTERNATIONAL, ESOMAR











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