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Research-based Marketing Intelligence
Our Philosophy
Successful marketing demands profound insight into the consumers’ psychology and the market mechanisms respectively. This insight is based on precise, efficient and competent market research. In combination with sociological findings, marketing theories and empirical knowledge, the result is what we call: marketing intelligence
Facts and figures
Line of business
RCG AG supplies well-founded qualitative analysis of all factors relevant for marketing and customer relations
Founded
1994
Form of enterprise
Public limited company, managed by its owners
Owner/management
Franz Haensli, Hans-Ulrich Senn
Number of staff
8 employees (+ freelance employees)
Resources
Own facilities for group discussions and individual explorations in Zurich.
World-wide network of partner institutes for the realisation of qualitative studies
Scientific approach:
Interdisciplinary scientific approach: Psychology, sociology, media effect research, social psychology, semiotics, brand theory
Memberships
QUALIS INTERNATIONAL, ESOMAR